MEET THE MEMBER: Eloho Efemuai
Meet Eloho Efemuai, a powerhouse in personal branding, broadcasting, and community building. As a Personal Brand Strategist, Radio Station Manager, and Founder of Heartsong Live Radio & Adelphe, Eloho is on a mission to help women—especially those from ethnic minority backgrounds—amplify their voices, build credibility, and thrive in their personal and professional lives.
From breaking barriers as the first woman of colour to run a Christian radio station in Scotland to launching platforms that support women in business and leadership, Eloho’s journey is a testament to resilience, empowerment, and the power of visibility.
In this blog, she shares the highs and lows of her career, the values that drive her work, and why visibility isn’t vanity—it’s strategy.
Tell us about you!
What’s your name, and what’s your role in the company?
Hey, I’m Eloho Efemuai, and I wear a few hats! I’m a Personal Brand Strategist, Radio Station Manager, and Founder of Heartsong Live Radio & Adelphe, a social enterprise that helps ethnic minority women thrive through coaching, mentoring, and visibility.
What drew you to work in your current industry or field?
I’ve always been passionate about helping people find their voice—whether through personal branding, broadcasting, or coaching. My journey started in music and radio, but I quickly realised that so many talented people weren’t getting the recognition they deserved. That’s what led me to help others amplify their visibility and authority.
Your role in a nutshell
How would you describe your role to someone outside your industry?
I help ambitious women, professionals, entrepreneurs, and leaders position themselves as the go-to expert in their field. Whether through social media, storytelling, or strategic personal branding, I help them get noticed, build credibility, and attract the right opportunities.
What’s your favourite part of what you do?
Seeing the women I work with step into their confidence and purpose. When someone realises their worth, owns their expertise, and starts getting the recognition they deserve, that’s everything to me.
Company values and mission
What values do you think set your company apart?
Authenticity – Show up as your true self
Empowerment – Step into your power
Visibility – Be seen, be heard, be valued
Kindness & Empathy – Create safe spaces for growth
Loyalty – Lift others up as you grow
How do you bring these values to life in your work?
I lead by example—sharing my own journey, the wins and the struggles, so others feel empowered to do the same. I also create platforms for people to be seen, whether through my coaching, my radio station, or community initiatives like Adelphe.
The personal side
What’s something people might not know about your journey so far?
I’m the first woman of colour to run a Christian radio station in Scotland. It wasn’t easy breaking into an industry where I didn’t see many people like me—but I did it anyway.
Who or what inspires you most in your career or life?
I’m inspired by women who refuse to shrink themselves—those who step into spaces they were told weren’t for them and make room for others along the way.
Challenges and triumphs
What’s been the most rewarding moment in your career so far?
Seeing the women I work with step into their power and build the careers, businesses, and lives they once thought were out of reach.
Creating Heartsong Live Radio from scratch, a platform that has impacted so many lives.
What’s the biggest challenge you’ve overcome in your role?
Balancing multiple roles while staying true to my mission. It’s easy to get pulled in different directions, but I’ve learned to prioritise impact over busyness.
The fun stuff
What’s your go-to coffee order (or tea preference)?
Rooibos or peppermint tea—soothing and refreshing!
If you could switch jobs with anyone in the world for a day, who would it be and why?
Oprah—I’d love to sit in that interviewer’s chair, have deep conversations with incredible people, and create powerful moments that inspire millions.
Looking ahead
What are you most excited about in your work or your industry for the year ahead?
Launching The Evolve with Eloho Show, a business-focused live podcast
The Adelphe Directory & Catalyst Magazine, creating more visibility for ethnic minority women in business
Expanding Adelphe, building a powerhouse community for women in business and leadership
There’s so much potential, and I can’t wait to see what’s next!
If you could give one piece of advice to someone starting in your field, what would it be?
Don’t wait to be discovered. Clarity comes from taking action. Position yourself, tell your story, and let people see the value you bring.
Visibility isn’t vanity—it’s strategy.
Quickfire round!
Morning or evening person? Morning.
Favourite book, film, or podcast?
Today Matters by John Maxwell
Dream holiday destination? Bali—peace, beauty, and the perfect retreat vibes.
Eloho’s journey is proof that visibility, resilience, and passion can transform not only your own life but the lives of others. From breaking barriers in radio to empowering women through personal branding and business strategy, she is making a lasting impact.
Her advice? Step into your story, own your expertise, and don’t wait for permission to take up space.
As Eloho looks ahead to an exciting year of launches, growth, and impact, one thing is clear—this is just the beginning!
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