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Email Marketing - Why and How Your Business Should Embrace It

Turcan Connell
Turcan Connell, Sutherland House,149 St Vincent St, Glasgow G2 5NW.
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Turcan Connell, Glasgow

January 25, 5:00pm-7:00pm

Cat Cripps of Wildcat Solutions presented this workshop on Email Marketing, covering why and how your business should embrace email marketing, the variety and suitability of different platforms available to you, and why not to rely on Outlook for this important aspect of your business!

The session included how to segment data for best results, the use of downloads and landing pages, and also a bit about automation. Not to mention how to avoid being seen as a spammer, how to maximise your general deliverability and how to present yourself and your business in a positive and inspiring way to your customer base. The legal aspects of email marketing and the General Data Protection Regulation rules were also touched upon.

Feedback from delegates included:

I liked the informal style of the presenter. Obviously an overview of the complex subject but it was a great introduction.

One of the best SWIB training events I've been to.

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